The Equipment Leasing and Finance Association announced that Julie Benson has joined the organization as director of membership. In this position, Benson will lead ELFA’s efforts to recruit, retain and renew members as well as oversee the association’s member database.

Benson previously worked as director of administration and operations for the Insured Retirement Institute (IRI), a trade group representing the major insurers, asset managers, broker-dealers/distributors and 150,000 financial professionals in the insured retirement income industry. Prior to joining IRI, she served as director of marketing at Enviso Capital, a boutique financial services firm specializing in wealth management and alternative asset investment management.

Previously she served as a professional sales representative for McNeil Specialty Pharmaceuticals, where she sold pediatric, pharmaceutical and nutritional products to healthcare professionals and pharmacists.

“We are delighted to welcome Julie to lead our Membership Department,” said ELFA president and CEO William G. Sutton, CAE. “Her experience in sales, marketing, customer services and database management will be a valuable asset as we continue to drive membership growth and share the ELFA value proposition with current and prospective members.”