ELFA Launches New Website to Improve Digital Offerings



The Equipment Leasing and Finance Association launched a fully redesigned website which provides access to information and resources concerning the $1 trillion equipment finance industry.

The site was redesigned to be more mobile friendly, offer improved navigation including an improved site search and a new “Industry Topics” section.

The new ELFAonline.org is designed to engage and inform association members as well as those who want to learn more about the equipment finance industry. The association’s key offerings are featured, including advocacy, industry information, events and training and membership resources. The site also delivers industry headlines, best practices, equipment market data and issue updates, from lease accounting to federal and state advocacy developments.

Members-only tools allow members to connect with each other. Members have access to a membership directory, event registration discounts, benchmarking research studies, publication archives, email discussion groups, a State Tax Manual and ELFA Career Center specials.

“We are pleased to introduce the new and improved ELFAonline.org,” said ELFA President and CEO Ralph Petta. “The site showcases the value proposition offered by ELFA—including industry information, advocacy, business and professional development and industry promotion. We invite all users to visit the site today for valuable resources and to learn how ELFA and the $1 trillion equipment finance industry are ‘Equipping Business for Success.’”

“Our primary goal was to create an engaging website that is easy to use and provides high-quality information for our constituents, based on feedback from ELFA members,” said Amy Vogt, ELFA vice president for communications and marketing. “The new ELFAonline.org is designed to help visitors connect with each other, access critical information and make sound decisions. We look forward to continuing to grow the site, taking advantage of our new content management system to provide dynamic and relevant content to our members into the future.”


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