ELFA Partners with TomorrowZone to Bring Innovation Opportunities to Equipment Finance

The Equipment Leasing and Finance Association will partner with TomorrowZone, a future-focused consulting firm specializing in technology trends, to help equipment finance professionals capitalize on the latest innovations to prepare for the future. The partnership will allow ELFA members to access interactive and collaborative virtual experiences to connect and explore cutting-edge technology advances, generate fresh ideas and include diverse voices in industry innovation discussions. The collaboration will kick off with a virtual innovator roundtable on March 25 led by Deborah Reuben, CEO and founder of TomorrowZone.

The roundtable will be designed for equipment finance business and technology professionals and produced in collaboration with the ELFA’s technology innovation working group. The goal of the roundtable will be to facilitate peer-to-peer discussions on innovation in equipment finance. Attendees will have an opportunity to engage with senior leaders from the ELFA’s technology innovation working group in a facilitated open forum on the people, process and technology sides of innovating.

Attendees will gain insights into:

  • How industry peers are evolving their thinking about the future of work
  • Actionable tips for innovating and collaborating while remote
  • Ways that technology is already shaping the future of equipment finance and preparing for what’s next

The roundtable will be held on March 25 from 12 p.m. to 2 p.m. CST followed by a facilitated networking experience until 2:30 p.m. CST. Details and registration information are available here.

Following the March 25 event, the ELFA and TomorrowZone will produce additional virtual collaboration sessions for ELFA members to expand ongoing discussions about technology and innovation’s role in shaping the future of equipment finance. The sessions will take a “digital-first” approach to connecting people and ideas and including diverse voices in discussions. Through this partnership, the ELFA will leverage TomorrowZone’s virtual workshop ideation, design and facilitation capabilities.

“We are in a time of rapid change, and the equipment finance industry is being challenged to innovate to compete in a new world in which disruption — from automation to blockchain to artificial intelligence — is the norm,” Ralph Petta, president and CEO of the ELFA, said. “ELFA is pleased to partner with TomorrowZone to help our members access cutting-edge knowledge, new tech tools and collaborative networks to shape the future of equipment finance.”

“Breakthrough ideas come from unusual collaborations and we are designing virtual experiences to connect with new people and forward-thinking concepts,” Deborah Reuben, who is also the creator of the Beyond Convention, said. “We are excited to partner with ELFA to create impactful learning and collaboration opportunities that include fresh voices and ignite new ideas to shape the future.”

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