ELFA Recognizes The Alta’s Group’s 25-Year Membership



The Alta Group was recognized by the Equipment Leasing and Finance Association for marking a 25-year milestone in the association that represents a $1 trillion financial services sector.

“We are pleased to be among the companies being recognized for commitment to the association and the industry we exclusively serve,” Valerie L. Gerard, co-CEO — global advisory firm at the Alta Group, said. “We value being part of the bigger picture and working to advance our common goals of fostering new ideas and services that benefit financing companies worldwide.”

“We continue to enjoy the many benefits of being active members in this community of professionals whose companies boost the world economy with capital investment in equipment in all major sectors of business,” Gerard said.

Alta’s advisors are the former heads of leading organizations in equipment finance and have they have held leadership positions on committees and boards of the ELFA. Currently, Gerard serves on the Equipment Leasing & Finance Foundation board of trustees, which was founded in 1989 by the ELFA to promote innovation and education in the future.

ELFA president and CEO Ralph Petta congratulated The Alta Group on achieving 25 years of membership and thanked the firm for its continuous participation in and many contributions to the association and industry.

“Since its founding in 1961, the ELFA has united the equipment finance industry under one umbrella to learn, do business and advocate for equipment finance and its important role in the U.S. economy,” Petta said. “Over the years, member companies have evolved and innovated to meet changing customer needs. This speaks to the strength and resilience of our industry as it equips American businesses to succeed and prosper.”


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