ELFA to Host Quarterly Innovation Roundtables in 2023



In recognition of the critical importance of innovation in today’s rapidly shifting business environment, the Equipment Leasing and Finance Association will present four Innovation Roundtables in 2023. These virtual events will allow equipment finance professionals to find out what is on the minds of their peers, share ideas and discover new approaches for tackling their innovation challenges.

“In our busy lives, there is a danger of getting stuck in the day-to-day and not connecting with new ideas and possibilities for the future,” Deborah Reuben, CEO and founder of TomorrowZone, chair of the ELFA’s Innovation Advisory Council and facilitator of the roundtables, said. “Don’t risk being left behind! Join our 2023 Innovation Roundtables to connect with your colleagues and gain fresh insights on how to be future-ready.”

The 2023 roundtables will be held on Feb. 16, May 18, Aug. 10 and Nov. 16. Members of the ELFA’s Innovation Advisory Council will select the topics and serve as guest speakers and discussion leaders at each roundtable. The format for the roundtables will combine large and small group guided discussions and facilitated peer-to-peer idea exchanges, allowing attendees to dive into hot innovation topics and what they mean for equipment finance.

The subject matter experts on the 2023 Innovation Advisory Council who are involved in planning and presenting the roundtables are:

  • Deborah Reuben, CLFP, CEO and Founder, TomorrowZone (Council Chair)
  • Michael Baez, Vice President of Professional Services and Customer Strategy, Leasepath
  • Barry Beer, Business Technology Strategy Director, Dell Financial Services
  • Tina Cartwright, CLFP, Senior Vice President of Information Technology and Operations – Equipment Finance, U.S. Bank
  • John Cooper, Director – NAFTA Financial Services Business Solutions, CNH Industrial Capital
  • Andrew Cotter, Executive Vice President and Chief Information Officer, Somerset Capital Group
  • Lisa Fitzgerald, Director – Business Capital Technology, CIT
  • Roman Gajda, Director of Financial Technology Solutions, ENGS Commercial Finance
  • Kaheres Hahn, Finova Capital
  • Martin Klotzman, CLFP, Senior Manager Marketing and Product Management, Ivory Consulting Corporation
  • Jennifer Martin, CLFP, Senior Vice President – Sales Enablement and Initiative Support, Key Equipment Finance
  • Jillian Munson, Product Manager, QuickFi by Innovation Finance
  • Tyson Norman, Director of Technical Infrastructure and Chief Information Security Officer, Caterpillar Financial Services
  • Sheila Oliver, Global Product Manager – Retail Product Families, John Deere Financial
  • Robert Preville, CEO, APPROVE
  • Eldon Richards, CTO, Solifi
  • Rafael Rosato, Chief Innovation Officer, DLL
  • Tawnya Stone, CLFP, Vice President of Strategic Technology, GreatAmerica Financial Services
  • Denis Stypulkoski, Founder and Principal, Reimagine Advisors
  • Beckham Thomas, CEO, Trnsact
  • Kaitlin Thompson, New Product Development and Sales Enablement Specialist, Siemens Financial Services, Inc.
  • Motofumi Tohda, CLFP, Vice President of Information Systems -Active, Tokyo Century


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