ENGS Commercial Finance Re-Brands by Unveiling New Website, Logo
DEC 8, 2017 - 5:10 am
ENGS Commercial Finance launched a new interactive website and logo as part of a rebranding effort. The new website was designed to more clearly illustrate ENGS’ national diversified commercial finance strategy which provides equipment financing to the truck and trailer, industrial and construction segments, along with working capital and insurance products.
The rebranding aligns with ENGS’ new mobile-friendly website which allows users the ability to apply for financing, contact customer support and browse off-lease equipment.
Craig Weinewuth, CEO of ENGS Commercial Finance, said, “When we purchased ENGS in 2012, it was our strategy to grow this business into a national, leading and diversified commercial finance lender able to satisfy our clients’ many finance needs across multiple industry verticals and product offerings. We now offer a full suite of financial products across several industries to help our clients grow their businesses.”
“Now is the perfect time to update our branding to better reflect our full offering of products and services,” said Jim Freund, executive vice president. “The new logo exudes a clean, modern and crisp feel yet preserves our heritage, and the new website showcases the evolution of ENGS and as we continue our early-on commitment to expand and diversify the business.”
Late last year, Dispatches from the Trenches focused on the increasingly common approach in our industry of describing collateral in financing statements as “all equipment leased or financed” or words of similar effect.1 Two additional holdings have further clarified the... read more
Nahid Zamir Senior Vice President, Front-End Operations, Business Capital, CIT Certified Public Accountant Member, Equipment Leasing and Finance Association Complex challenges such as integrating new technologies and re-engineering business processes can keep even the most experienced executives awake at night.... read more