Eqpme, an online heavy equipment rental marketplace, launched its rental equipment damage protection program across North America as it scales quickly into new markets, including Florida, Pennsylvania and Texas. The insurance program is underwritten by Great American Spirit Insurance – U.S. and by Great American Insurance – Canada.

Eqpme is a rental marketplace for construction equipment, facilitating the connections between owners and renters to transact online.

“One of the biggest bottlenecks in the equipment rental industry is making sure equipment is properly insured when out on rental,” Alex Mascarin, CEO of Eqpme, said. “By collaborating with Great American Insurance Group, we have eliminated that bottleneck and our marketplace participants can have peace of mind knowing the equipment is protected by an A+ rated insurance carrier when using the Eqpme platform.”

Great American Insurance Group will provide insurance that protects the owner for covered damage or loss to their equipment. Claims can be reported directly to Great American by the owner or the renter of the equipment via the Eqpme marketplace.

“As a company focused on finding new ways to help our clients and their customers, we are delighted to work with Eqpme,” Bryan Inman, business development, specialty equipment division at Great American, said. “By embedding our proven insurance solutions and excellent claims service in their technology, we are helping to reduce the friction that the coverage requirement can cause, allowing for fast and easy equipment rentals on the Eqpme marketplace.”