Equify Financial expanded its equipment leasing and finance business by adding Dan Krajewski to its executive team as executive vice president. Krajewski will implement the expansion of Equify’s small-ticket dealer/vendor channel equipment finance business and the company’s capital markets development.

“It is an honor and rare opportunity to have someone with Dan’s expansive industry knowledge on our team,” Patrick Hoiby, president of Equify Financial, said. “As an icon in the industry, Dan brings vast experience in developing and leading multiple business channels while incorporating the best-in-breed platforms within an organization like Equify.”

In addition to implementing the vendor program business and capital markets at Equify, Krajewski will work with Equify’s middle-market business team to cross-sell these new capabilities.

Krajewski currently serves as a board member and treasurer of the Equipment Leasing & Finance Association. Krajewski has also served as chairman of the ELFA’s Captive and Vendor Finance Steering Committee, a member of the ELFA’s Independent Finance Company Steering Committee and a liaison with ELFA Lease PAC and the ELFA Industry Futures Council.

“I can’t express how excited I am to build out our dealer and vendor program business,” Krajewski said. “We will have a unique differentiator that will attract top talent as well as dealers and vendors. Equify will be able to service a vast range of transaction sizes and credit profiles all under one roof and balance sheet since we are not a regulated financial institution. High achieving dealer and vendor program managers understand the benefit that brings to their relationships.”

Rinaldi Advisory Services served as the exclusive advisor to Equify Financial on the project from concept to execution.

“This is exciting from a pure scaling opportunity perspective,” Bob Rinaldi, president of Rinaldi Advisory Services, said. “Equify’s capital structure and aggressiveness in servicing the full range of customers’ needs brings a unique toolset to the vendor program business model.”