Equipment Leasing Group of America (ELGA) unveiled a rebranding initiative that centers on the company’s core promise of delivering “Innovative Financing. Relentless Commitment.”

“Gone are the days of rock-bottom rates, affordable asset values, and plentiful loans from all-too-eager banks,” Brian Trebels, CEO of ELGA, said. “Today’s environment demands new thinking for the same old capex challenges. Mid-sized companies need finance relationships that evaluate where they’re headed, not just where they’ve been.”

“Equipment sellers and mid-sized companies are tired of being constrained by one-size-fits-all lending approaches,” Vince D’Ingianni, senior vice president of business development at EGLA, said. “ELGA’s strength lies in our ability to combine complex and simple equipment needs across various loan and lease structures, creating solutions that actually work for real businesses in today’s challenging environment.”

“Our clients don’t need us to disrupt their banking relationships; they need us to enhance them,” Trebels said. “We’re not trying to be everything to everyone. We’re focused on being the best solution for mid-sized companies that need equipment financing expertise combined with the flexibility to structure transactions that actually get done.”