GreatAmerica Financial Services added Larry Feldstein as VP of sales and marketing for its healthcare division. Feldstein has several decades of healthcare finance experience, most notably in the small ticket vendor originations channel.

“We are excited to have Larry become part of the GreatAmerica culture and look forward to the vast experience he brings in the healthcare industry,” David Pohlman, chief operating officer of GreatAmerica, said. “Our healthcare team partners with OEMs and distributors across several niches with the goal of developing finance offerings that provide value and differentiation to their sales process. Larry has the knowledge and relationships that will play well in leveraging our key capabilities and strengths.”

As part of the specialty markets group, Feldstein will lead all sales and marketing for the GreatAmerica healthcare division.

“The growth of our healthcare finance portfolio is a key strategic priority for GreatAmerica and will be Larry’s core focus,” Brian Bjella, SVP and general manager at GreatAmerica, said. “The industry continues to evolve and we feel well-positioned to demonstrate how partnering with GreatAmerica can help our healthcare partners be even more successful.”

GreatAmerica is an independent, family-owned national commercial equipment finance company.