First Foundation Adds VP of Sales/Service for Equipment Finance

Lisa Whitehead, CLFP, joined First Foundation Bank as vice president of sales and service in the equipment finance department.

Whitehead’s primary role will be to service the primary growth engine for the department, the division’s third party originator partners.

Additionally, she will work with the bank’s private banking officers to service the equipment finance and leasing needs of First Foundation Bank’s customers and prospects.

Whitehead most recently served as operations manager for Pacifica Capital in San Juan Capistrano, CA and has also been a documentation and funding director. She also has held several other customer service, loan processing and credit positions within the commercial finance industry.

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