Al Barner, CTP, senior vice president of fleet solutions for Fleet Advantage, is presenting as the keynote speaker at this year’s Trucks, Parts, Service “Successful Dealer Award” virtual conference on Nov. 19. Barner’s session, ”How Dealers Can Better Assist Customers During Asset Acquisition,” is scheduled for 3 p.m. CT.

Barner will share his expertise on heavy equipment life cycle management and how faulty financing and spec’ing choices made when placing a truck order can impact a fleet’s future purchasing capabilities and decisions. He will share insights on how dealers can better assist customers during asset acquisition to ensure they are able to maximize the value of their equipment and turn over their inventory at a moment that is optimal within the equipment’s life cycle.

Barner is a Certified Transportation Professional (CTP) and possesses 20 years of industry experience. He is responsible for providing tailored life cycle asset management and financing solutions for Class 8 tractors and trailers.

“We welcome the opportunity to expand our event by adding a keynote address from Al Barner of Fleet Advantage,” Lucas Deal, editor of Trucks, Parts, Service, said. “Al is an expert on fleet purchasing and life cycle management and I believe his knowledge will be incredibly valuable for all dealer attendees. In the year of COVID-19, never has it been more important for fleets to make intelligent decisions about their equipment purchasing and Al’s expertise should enable all dealer attendees to be more informed and understanding of their customers’ needs.”

Trucks, Parts, Service is a media entity in the trucking industry that caters exclusively to dealer and independent aftermarket professionals.