NETSOL Technologies, a global business services and enterprise application solutions provider, appointed James Freto its new vice president of sales for NETSOL Technologies Americas, effective April 1.

In this new role, Freto will be responsible for developing the sales, customer relationship management, market development and growth of NETSOL products and services across North America. He will report directly to Peter Minshall, executive vice president of NETSOL Technologies Americas.

Prior to this appointment, Freto worked for Fortune 500 financial product and services provider FIS as a senior sales executive, selling origination and credit assessment solutions to mid to large-size financial institutions in the banking and asset finance segments. Freto has directly applicable sales experience and subject matter expertise in key NETSOL markets.

“On behalf of the NETSOL leadership team, I would like to officially welcome James Freto to our organization,” Minshall said. “We’ll be looking for James to bring a differentiated approach to our sales strategy and operations, primarily to further develop the sales pipeline for our NFS Ascent business, covering the full range of retail and wholesale products and services for new and existing NETSOL customers. At a time when digitization and automation are becoming more prevalent and, in many cases, essential, James offers domain expertise that will be invaluable in transitioning new business to the cloud.”

“I am looking forward to working with the NTA team to expand our footprint in the North American market, which is a key growth opportunity and ripe for disruption,” Freto said. “With the regional roll-out of NFS Ascent this past year, we have a superior and differentiated product offering that meets the needs of today’s market. NFS Ascent combines both global and local experience in SaaS and cloud-based implementation options, enabling customers to pay through flexible subscription-based pricing. This reduction in friction will allow NETSOL to generate greater sales across small, mid-sized and larger market segments while also driving more predictable revenue streams going forward.”