GE Capital Supports Vitaligent Purchase of Jamba Juice Units



GE Capital’s Franchise Finance business announced it loaned $11 million to Vitaligent for the acquisition of 77 Jamba Juice units, making it the largest franchisee in the system.

Vitaligent is a new company formed by David Peacock, former president of Anheuser-Busch, and Dean VandeKamp, a general partner at Cultivation Capital in St. Louis.

Peacock will serve as chair and VandeKamp will serve as CEO. Other Vitaligent lead investors include Terry Matlack, managing director and co-founder of Leawood, KS-based Tortoise Capital Advisors, and Paul Edgerley, managing director of Bain Capital Private Equity in Boston.

Vitaligent has purchased 73 corporate-owned locations in San Jose and Sacramento, CA, as well as four units in the St. Louis area owned by Peacock under the name ShowMe Smoothie.

In total, there are 807 Jamba units in the U.S.; 601 are franchised and 206 are operated by Jamba of Emeryville, CA.

“GE Capital took the time to really understand all aspects of the acquisition,” said VandeKamp. “We appreciate their professionalism and their restaurant industry expertise.”

“Vitaligent has a seasoned management team with a deep bench of talent in terms of finance and marketing,” said Zac Thayer, vice president of new relationship development with GE Capital, Franchise Finance. “This transaction demonstrates our continued commitment to the restaurant space. We want to do our part to help great operators and brands grow.”


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