Global Jet Capital appointed Andrew Farrant chief marketing officer. Farrant has more than 25 year of experience working in the business, commercial and military aviation markets and joins from Sequa Corporation and Chromalloy where he was vice president of marketing, strategy and communications for both businesses.
At Global Jet Capital, Farrant will be responsible for the leadership of the company’s worldwide marketing and communications efforts. His mandate is focused on accelerating growth through the on-going development and implementation of a global brand strategy.
During his career, Farrant has held a number of senior marketing, sales and communication roles for a range of companies. He has worked at Standard Aero, leading its brand development and management, and prior to that he led the successful corporate rebranding of Landmark Aviation, a Carlyle Group company formed after the merger of three aviation businesses including an engine maintenance, repair and overhaul network. He also spent 15 years in marketing leadership positions at Bombardier Aerospace.
Farrant said, “I’m very excited to be joining a company which is relatively new but one that is enjoying strong growth and in a short space of time has established itself as a key player in the business aviation finance market. Global Jet Capital has a firm footing in the U.S. market and has been expanding into other regions around the world, which has significant implications for the brand and how it communicates.”
Shawn Vick, CEO of Global Jet Capital said, “Part of our strategy has been to build one of the most experienced teams in the business aviation sector and we are delighted Andrew has joined us.
We are a fast growing business and as we expand into new geographical markets and launch new services and are looking forward to leveraging Andrew’s expertise.”
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