GreatAmerica Financial Services and B2BToolbox launched a new capability that integrates financing into an e-commerce platform. This collaboration is aimed at enhancing the sales process for office technology providers and offering a fully digital experience for their customers.

“We’re excited to partner with B2BToolbox and use the GreatAmerica InteGREAT APIs (Application Programming Interface) to provide a seamless financing experience, boosting our mutual customers’ profitability,” Mitch Leahy, senior vice president and general manager of GreatAmerica Financial Services, said. “The B2BToolbox team has been amazing to work with and extremely responsive to modification requests to match our customers’ needs.”

“A sales rep now builds a customized quote for a customer, adds residual amounts from a previous contract, customizes service, includes per page fees and adds additional hardware and software — all in a few clicks,” Norm McConkey, founder and CEO of B2BToolbox, said. “Progressive dealerships lower their sales costs, improve close rates and drastically reduce the time it takes to go from a quote to a closed sale.”

Impact Networking, a technology provider based in Chicago, has implemented the tool into its sales process.

“B2BToolbox and GreatAmerica have worked closely with our Impact Networking team to make it easier for our customers to do business with us. Digital quoting frees our sales team to focus on larger strategic opportunities. It saves customers time and money by streamlining a traditionally manual and cumbersome process by moving it online,” Frank Cucco, CEO of Impact Networking, said. “The digital finance portal is an important part of our sales strategy going forward.”