GreatAmerica Financial Services added Tony Fitzgerald as director of sales operations in its construction division. Fitzgerald has experience within the construction equipment industry, most notably from his time leading retail and inventory finance programs at John Deere Financial, JCB North America and James River Equipment.

“We look forward to having Tony become part of the GreatAmerica culture and are excited by the vast construction equipment industry experience he brings to the table,” Brian Bjella, senior vice president and general manager of GreatAmerica’s specialty markets group, said. “Our construction team partners with OEMs and dealers with the goal of developing finance offerings that provide value and differentiation to their sales process. Tony has the knowledge and relationships that will allow us to expand our finance offerings within the construction industry.”

Fitzgerald will lead the development of new dealer and manufacturer programs within GreatAmerica’s construction division.

“The growth of our construction division is a key strategic priority for GreatAmerica and will be Tony’s core focus,” Bill Johnson, vice president of sales and marketing at GreatAmerica Financial Services, said. “As the industry continues to evolve, we are well positioned to demonstrate how working with GreatAmerica can help our partners be even more successful.”