Hertz Global Holdings said that Hertz Equipment Rental has acquired DW Pumps, a pump rental company in northern California.

“With the acquisition of DW Pumps, HERC continues its diversification strategy of expanding into specialty services and products for a broad range of equipment rental customers,” commented Mark P. Frissora, Hertz chairman and chief executive officer. “DW Pumps specializes in providing pump solutions for industrial, municipal and construction customers on the West coast.”

Founded in 2003 and headquartered in San Leandro, CA, with a second location in Sacramento, DW Pumps has developed a strong market position and diversified customer base in the industrial and construction sector. DW Pumps’ diversified fleet includes large submersible pumps, diesel auto priming and high pressure pumps, generators, auxiliary fuel tanks, electric transformers and product accessories.

According to Hertz’s news release, the pump product and service market is estimated at $600 million in the U.S., and it is anticipated that DW Pumps will generate approximately $6 million in new revenues for HERC during 2012 which will quickly exceed $10 million as the business is expanded throughout California.