Hitachi Capital UK appointed Jonathan Biggin chief operating officer to drivegroup success and digital investment at the financial services provider.

Biggin brings more than 20 years of experience in financial services to the role, having held senior positions at large financial institutions such as Barclays, American Express, Bank of America and, most recently, Lloyds Banking Group.

As COO, Biggin will be based out of the Staines office and will oversee operational efficiency across Hitachi Capital UK’s Information Technology, Human Resources and Group Change departments and ensure uniformity across the company’s brand and marketing activities.

In addition to leading the integration of new technology within the organization, he will play an important role in utilizing data from across the group to drive informed decisions that will deliver the best possible customer experience.

Robert Gordon, CEO of Hitachi Capital UK said, “After nearly a decade of rapid growth, Hitachi Capital (UK) PLC is still hungry to evolve as a business. The appointment is testament to our quest for continuous improvement in the Customer Experience and the flexibility of product mix which we offer our customers.”

Biggin said, “Hitachi Capital (UK) PLC has a strong reputation as a forward-thinking finance provider and, as the recent financial results have shown, we are a top performer in the industry.

“Using technology to solve problems and create opportunities is something that I find very exciting and I see not only opportunities to continue to build on the strong foundations of the existing business, but also create new channels and propositions for customers.”

This is the second senior hire for Hitachi Capital UK in recent months, following the appointment of John Shiels as chief risk officer in February.