Icelandair will split its commercial division into separate customer and revenue divisions. The customer division will focus on strengthening the Icelandair brand, while the revenue division will combine the company’s revenue-focused functions of network, revenue management and sales in a single division. Each division will be led by a member of the executive committee, with the commercial division run by the firm’s yet-to-be-named chief customer officer and the revenue division led by Tomas Ingason, the company’s newly-appointed chief revenue officer.

Ingason has served as the chief information officer/chief business development officer of the company since rejoining Icelandair in 2019. He was chief commercial officer of WOW air from 2018 to 2019 and director of rapid digitization at Arion Bank between 2016 and 2018. Before that, Ingason was chief business development officer of WOW air in 2014 after serving as a management consultant at Bain & Comp¬any in Copenhagen and director of revenue management and pricing at Icelandair for several years.

In addition, the company will create a digital and data division led by a yet-to-be-named chief digital officer. The division will support business units on their quest to simplify processes for customers and further enable data-driven decision making across the company.

Recruitment for the chief customer officer and chief digital officer positions will be initiated immediately.

“We live in a changed world as we continue on the path to recovery from the global pandemic and where the importance to ensure a sustainable future is paramount,” Bogi Nils Bogason, president and CEO of Icelandair, said. “With a clear vision and strategy supported by a focused organizational structure, Icelandair is well equipped to adapt to this new reality. We aim to drive performance by ensuring sustainable growth, continuing to maintain an agile and sustainable network, ensuring excellence in all our operations and digital transformation, all through a strong company culture that puts the customer at the center and by emphasizing our contribution to economic, social and environmental sustainability.”