IronPlanet Adds Former Google Veteran as SVP, Chief Marketing Officer

Matt Ackley was named senior vice president and chief marketing officer of IronPlanet.

Ackley comes to IronPlanet with 25 years of technology marketing experience with companies that include eBay, Google, Marin Software and FairMarket.

“Matt was an early innovator in online marketplace technology with extensive experience leading e-commerce brands and we are excited that he’s joining IronPlanet,” said Gregory J. Owens, IronPlanet chairman and CEO. “We look forward to leveraging his leadership and technical, data-driven perspective to continue growing our brands and adding more buyers to our more than 1.5 million registered users from around the world.”

IronPlanet hopes that Ackley’s experience in product and industry marketing, along with his strategic vision in developing alternative revenue streams, will be assets as the online marketplace for used equipment continues to grow and further add to its offerings.

“Joining IronPlanet brings me full-circle from my early days in e-commerce and auctions at FairMarket and eBay,” said Ackley. “IronPlanet is an innovator in the used heavy equipment market. I’m looking forward to applying my technical marketing background to an industry still in the early stages of adopting e-commerce for big-ticket items that are key to infrastructure and global commerce, like construction, mining, and oil and gas, as well as military surplus.”

At IronPlanet, Ackley will be responsible for all marketing and customer acquisition activities across IronPlanet’s brands. He is also a member of the executive committee.

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