IronPlanet to Hold Five-Day Florida Cat Unreserved Public Auction

IronPlanet provided details for its upcoming Florida Cat Auction Services unreserved public auction.

This year’s event will be held over five days from February 13 to February 17 and will feature Caterpillar dealers, leading OEMs, dealers, construction companies, rental companies, financial institutions and other large fleet owners that have consigned equipment.

Building on triple-digit 2016 new user growth of 125%, IronPlanet reported that pre-registrations to the Florida event are already up over 500%.

Ring Power of St. Augustine, FL will host the auction again this year. IronPlanet’s major East Coast unreserved public auction will feature a range of late-model, low-hour equipment from Caterpillar, Volvo, John Deere, Komatsu, JLG and Genie. The event will also include an expanded inventory of items from additional OEMs and sellers.

“Building on our live and online growth in 2016, we are looking forward to continuing our success in Florida. With strong online pre-registration and advanced marketing to our 1.6 [million] global buyers, we have already seen interest exceed last year’s sale,” said Gregory J. Owens, IronPlanet chairman and CEO. “Our strong buyer growth has been driven by investment in new marketing channels – especially mobile. We know the use of mobile devices is changing the game. This year, we will be leveraging mobile in new ways, both online and on-site, to drive increased interest and engagement in the sale.”

New for this year’s auction, IronPlanet has partnered with EventHero to provide real-time on-site event management. This year’s Florida auction will also feature the company’s newly implemented IronPlanet LiveStream.

“In addition to a wide-ranging lineup of high-quality equipment, IronPlanet is really setting a new technology standard to benefit buyers and sellers at this year’s event,” said Frank Streva, used equipment manager, Ring Power. “Ring Power has always had great on-site participation at the Florida auctions, as hosts with IronPlanet, we are looking to again expand our reach on-site and to a growing global online buyer base.”

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