Isuzu Finance of America announced Daisy Ortiz-Berger has been appointed as the new director of marketing. Ortiz-Berger, previously director of marketing at Citibank, NA, strategic marketing executive at Bank of America and director of marketing at Ford Motor Company, brings a wealth of strategic marketing, agency management, digital and experiential marketing experience to Isuzu Finance.
Ortiz-Berger reports to SVP, Sales & Marketing Jim DeFrank and has responsibility for Isuzu Finance’s overall marketing strategy and execution, overseeing the brand, agency/vendor management, dealer events, campaigns and incentive programs. DeFrank said, “We are delighted to confirm Daisy as the director of marketing at Isuzu Finance after an extensive search. She has brilliant strategic marketing and industry experience, and brings a wealth of financial services, digital and traditional marketing expertise that will help us continue to drive forward our growth plans.”
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