Katerina Jones, chief marketing officer of Fleet Advantage, an innovator in specialty financing, fleet data analytics, fleet management services and life cycle cost management, has been named the 2024 Marketing Mountain Mover by the Transportation Marketing & Sales Association (TMSA). The honor was revealed during the TMSA Executive Summit on Oct. 10 in Hoboken, New Jersey. Jones will also be featured on TMSA’s “On the Move” podcast, which will be published on Oct. 23, where she will discuss her career, industry trends and innovative strategies for marketing in the transportation industry.

Jones has elevated Fleet Advantage’s marketing efforts through unique strategies and her forward-thinking leadership. In 2023, Jones spearheaded Fleet Advantage’s rebranding, which introduced a new logo, visual identity and corporate video.

Jones has led thought leadership initiatives that have addressed pressing topics in the fleet industry, such as AI in fleet operations, the CARB mandate and the evolving challenges around diversity. Jones’ contributions have also had a tangible impact on Fleet Advantage’s bottom line, driving lease originations through her account-based marketing (ABM) campaigns.

In addition to her achievements within the company, Jones served as a recognition judge for the TMSA Purpose Awards, lending her expertise to the evaluation of sustainability initiatives across the industry. She frequently advises Fleet Advantage’s C-suite on key strategic decisions.

“Katerina’s leadership has been instrumental in reshaping the way we engage with our clients and the broader industry,” Brian Holland, president and CEO of Fleet Advantage, said. “Her dedication to innovation and excellence has positioned Fleet Advantage as a trailblazer in the transportation space, and we are thrilled to see her receive this well-deserved recognition from TMSA.”