Key Equipment Finance named Debra Hoffer an equipment finance officer. In this role, Hoffer will be responsible for identifying, developing and nurturing relationships with customers seeking equipment finance and leasing transactions in the southeastern United States.

“Debra brings nearly 40 years of customer relationship management experience to this role, particularly with the equipment and commercial finance sector,” Joe Messineo, regional sales director for Key Equipment Finance, said. “As a seasoned business development officer, she is a great addition to our team and an excellent resource for our customers. Plus, she is familiar with the Key Equipment Finance culture, having worked in our Atlanta office earlier in her career. I’m thrilled to welcome her back to Key Equipment Finance, assuming the role Henry Bissell successfully filled until his recent retirement.”

Most recently, Hoffer was vice president of sales for U.S. Bank Equipment Finance. Her career experience also includes serving as vice president of sales for CIT and leasing manager for Key Equipment Finance, as well as other equipment finance roles with increasing levels of responsibility.