Asset finance consulting and services firm Invigors EMEA, part of The Alta Group, announced that Robert Kingdom has joined the firm as an associate. Invigors said Kingdom’s appointment marks the next step in development of its growing consultancy business in the vehicle finance and fleet management sectors.

As head of strategic development at Leasedrive, and with his extensive experience of vehicle finance and fleet management sectors, Kingdom was pivotal to the integration of the Masterlease portfolio and delivery of a full systems replacement project. He was also responsible for the launch of a new commercial strategy for the Leasedrive group, all completed within a ten-month timescale.

Kingdom previously held the position of head of marketing and business development at Masterlease where he was responsible for strategy, product and communications. His career at Masterlease also included three years as managing director of its private label leasing business where he transformed declining sales into consistent annual growth while restructuring the organization and integrating operations with the parent company. Prior to this, he held a number of senior roles with bank-owned and captive auto finance providers.

Kingdom commented: “With the challenges that vehicle finance companies are currently facing, I’m looking forward to working with the Invigors team to support clients in driving growth and realizing efficiencies through business transformation.”

Commenting on the announcement, Chris Boobyer, senior partner at Invigors, said: “Robert brings a wealth of strategic and operational experience and expertise, gathered over more than 20 years in the auto finance, leasing and fleet management markets. His in-depth market understanding and challenging approach, coupled with his ability to translate strategy into operational performance, have allowed him to lead organizations through major change programs. We believe that Robert’s skills and experience will further strengthen the consulting team at Invigors and bring real value to our clients in the vehicle finance and fleet sectors.”