KWIPPED launched a partnership with Clean Eatz Kitchen that will enable gyms, convenience stores and other businesses to easily access affordable financing for refrigeration equipment needed to bring Clean Eatz’ healthy prepared meals to a growing number of consumers, including many in areas that are underserved by affordable healthy food options.
Jason Nista, chief executive officer of Clean Eatz Kitchen, said finding financing for the commercial freezers needed to keep the company’s cooked-from-scratch meals on-site for pickup had been a major hurdle to expanding distribution of the meals.
He found a solution in KWIPPED, which runs an online B2B equipment marketplace and optimizes equipment financing by utilizing a network of the nation’s top equipment finance companies. Clean Eatz Kitchen is now able to send potential partners to a dedicated landing page that carries the refrigerator models recommended for the meal distribution program. Finance applications are algorithmically matched with the finance companies most likely to approve the application and offer the lowest finance rates. Participating distributors may receive multiple offers from up to three competing lenders. KWIPPED supports applications through the process, so customers know their information is secure, and that they will not be bombarded with calls and emails from potential lenders.
“Having access to KWIPPED’s financing solution makes it easier for businesses to sell our meals, which can play an important role in their customers’ health goals,” Nista said. “Our goal is for price to no longer be an obstacle to healthy eating.”
Clean Eatz meals are comparable to fast food in price point, but unlike most fast food they are all under 600 calories and offer a healthy balance of fats, carbohydrates and protein.
“We are excited to help a fellow entrepreneur business expand its reach in a way that will help small businesses add to their product offerings, and that will bring affordable, healthy food to a larger population,” KWIPPED founder and CEO Robert Preville, said.
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