People’s Capital and Leasing (PCLC) hired Gerald LaPorta as its new Southeast regional vice president for North Carolina, South Carolina and Virginia.
LaPorta will be responsible for the growth of PCLC’s equipment sales finance business, primarily focused on Transportation, and the growth of PCLC’s other equipment markets.
“With more than 20 years’ experience in credit and sales working across industries, Gerald has extensive experience and a proven track-record in building long-term client relationships. His knowledge and expertise will be a welcome addition to PCLC and help extend our reach into new regions,” said Ray McGowan, senior vice president, People’s Capital and Leasing Equipment Group.
LaPorta holds a Master’s Degree in Business Administration from Pfeiffer University. He will report to McGowan.
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