LeaseQ Partners with SEFA to Bring Financing Automation to Members



LeaseQ, an online marketplace for equipment financing, and SEFA, a nationwide network of supply and equipment dealers and manufacturers, entered a partnership to bring financing automation to SEFA members. The LeaseQ platform allows SEFA members to capture instant, competitive lease and loan quotes for their customers, and manage financing opportunities from quote to close.

“SEFA goes above and beyond in offering value to their members, from impactful shows and trainings to financing programs,” said Vernon Tirey, co-founder and CEO of LeaseQ. “We are honored to be their partner and look forward to providing their ever-growing member base with access to our signature white-glove service and suite of automated tools to make equipment financing fast and easy.”

Founded in 1986, SEFA is a foodservice buying, marketing and training group. SEFA serves more than 60 members and has more foodservice equipment and supplies dealers in the top 100 than any other buying group.

“SEFA is distinct in that we offer our members value, technology and resources with a personal touch, which is why partnering with LeaseQ was such a natural fit,” said Sandra VanBuren, director of Strategy & Business Operations at SEFA. “With LeaseQ, we are excited to offer a robust, automated equipment financing program to our members today and in the future.”

While a few of SEFA’s members were already using the LeaseQ platform, Lafayette Restaurant Supply is among the first to take advantage of the platform since the partnership began.

“LeaseQ installed a tablet-based kiosk in our showroom, took the time to train our staff on-site to get the most out of the platform and has a team available for ongoing support,” said Heather Isham, Sales & Marketing, Lafayette Restaurant Supply. “Our customers can now apply using one free application, receive instant quotes from leading lenders and get financing faster than ever before. That’s powerful for us and for our customers.”

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