Liberty Commercial New Business Volume Up 312% Y/Y
JAN 11, 2019 - 6:40 am
Liberty Commercial reported over 312% increase in year-over-year annual funded new business volume and a 125% increase year-over-year in company size in 2018. As proof of Liberty’s commitment to provide competitive rates and superior service, 44% of all new clients in 2018 were referrals and over 54% of all transactions were for new schedules from existing clients.
Liberty Commercial attributed its exponential rise in both client and company growth to its expansion of capital towards direct funding capabilities, it’s purpose-driven and dedicated sales, funding and customer service teams, and most importantly, the high rate of referral business from its client base and corporate partnerships.
As a direct result of Liberty’s strong growth, the company acquired new headquarters last quarter, enhanced technology to streamline sales and funding processes, and hired industry veteran and CLFP member, Jill Miller to head its advanced digital and direct marketing strategies.
“Liberty is well-positioned to double down in 2019. We see a strong demand for capital with innovative structures that address the challenges and create opportunities in light of ASC 842. Liberty brings over 100 years of combined experience in Capital Markets to provide solutions that increase profitability and support aggressive growth,” said Eric Freeman, president and chief investment officer of Liberty Commercial Finance. “We also understand that the operational impacts of ACS 842 underscore an even greater demand for fast, efficient and effective customer service. We never take our reputation for excellence in customer service for granted; our mantra of ‘how would you feel if’ is embraced by every member of the Liberty team.”
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