Lion Electric Secures Largest Truck Order to Date



The Lion Electric Company, a manufacturer of all-electric medium and heavy-duty urban vehicles, received a purchase order from Pride Group Enterprises for the acquisition of 100 all-electric Lion6 and Lion8 trucks. The order represents Lion’s largest single order of zero-emission trucks to date.

Pride will be integrating the all-electric trucks into its existing logistics, full maintenance, leasing, rental and equipment retail operations throughout the U.S. and Canada, as well as deploying them with a selection of its fleet management clients. The majority of the trucks are expected to be delivered to Pride during 2021, with the remainder of deliveries expected to take place in 2022.

“Partnering with Lion on our zero-emission heavy-duty trucking efforts gives Pride the unique advantage of deploying these vehicles on the road in the very short term, and significantly contributes to our goal of 100% electric vehicles while gaining valuable experience in zero-emission operations,” Sam Johal, CEO of Pride Group Enterprises, said. “The ability to offer truly zero-emission freight to our customers is a huge step for our business and environment. Along with the support from one of our long-tern financial partners, Hitachi Capital, we are excited about partnering with a Canadian EV OEM and promoting the Canadian brand in the North American market.”

In addition to supplying the vehicles, Lion also will work to support Pride in aspects of fleet electrification, including the installation of adequate charging infrastructure as well as integrating advanced telematics services into its operations, providing data which is critical to maximizing return on investment (ROI) in electric fleets. The Lion6 and Lion8 trucks have ranges of 180 and 165 miles, respectively, and will be used for regional shipping operations.


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