LTi Promotes Aasand to VP of Sales and Relationship Management

LTi Technology Solutions (LTi), a provider of equipment finance software, promoted Tara Aasand to vice president of sales and relationship management. In her new role, Aasand will be responsible for leading LTi’s new business growth initiatives and leading the relationship management team.

Aasand joined LTi in 2014 and has been in the equipment finance industry for 20 years, beginning in 2001 at Premier Lease & Loan Services (now Great American Insurance). She served in a variety of roles as she advanced in her career at Premier, including roles in marketing, account management and sales.

Aasand also has been involved with the National Equipment Finance Association. She began her work with the NEFA on the marketing and communications committee and held ever-increasing roles, including chair for a regional committee, the NEFA board of directors and the executive committee. In 2014, Aasand was elected the first female president of the NEFA. She served as president for one year and past president the following year. Today, Aasand serves on the Equipment Leasing and Finance Association’s service provider committee and LeasePAC business council.

Through Aasand’s 20 years in the industry, she has established herself as a well-known and respected figure. She was highlighted as one of Monitor’s most influential and powerful women in equipment finance in 2020.

“We are excited for Tara to take the helm for the sales and relationship management group. There is no doubt that she will do an amazing job in this position and truly drive success for the organization,” Bryan Hunt, senior vice president and chief revenue officer of LTi, said. “Tara has been instrumental in the company’s growth over the past seven years. Through her strategic focus, account management and sales expertise, coupled with her commitment to the success of the customer and company, she will be an exceptional leader. I look forward to reaching new levels of success and growth with her increased involvement in sales and relationship management.”

“I joined the LTi team in 2014 because of the company culture and commitment to our customers and the industry,” Aasand said. “My expectations have certainly been exceeded, as those core values still hold very true to this day. I am very excited to take the opportunity to expand my role within the organization as well as continue to improve the overall experience for our current customers as well as future customers to come.”

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