LTi Technology Solutions, a provider of a lease and loan cloud platform solutions to equipment finance companies, promoted Travis Melchior to sales executive. Melchior will be responsible for leading new sales efforts for LTi and expanding its reach into and beyond the equipment finance industry in the United States and Canada.

Melchior joined LTi Technology Solutions in 2016 as a sales executive. His main role was making new connections and expanding LTi’s reach. In 2019, Melchior moved to a strategic account manager role where he became a vital piece of the puzzle to connect to its customers.

“The fact that Travis has the experience in both a Sales and Account Management role within LTi’s walls will really set him up for success,” Tara Aasand, vice president of relationship management at LTi, said. “He is a true expert on our products and services and can connect the dots to align those with our customer and prospective customer needs creating a consultative approach to solutions!”

“It has been a pleasure to work with the wide range of our current customer base to ensure LTi understands their long- and short-term goals and challenges” Melchior said. “My main objective was to achieve complete alignment between their needs and expectations, and what LTi could deliver through its technology platforms. I look forward to taking that same approach with prospective client partners on our platforms as well.”