Madison Capital appointed German Ruiz sales director of its corporate office. Ruiz brings more than 10 years of substantial experience in operations, administration, marketing, complex sales, client support, accounts receivable and inventory control. In addition, Ruiz has extensive financial industry knowledge directing small to medium sized business segments.

Prior to joining Madison Capital, Ruiz held a position in sales management for a west coast equipment finance company. German, who will be responsible for managing Madison’s U.S. sales team, joins another recent hire, Jackeline Hernandez, head of Madison’s Puerto Rico division.

“German’s team leadership mentality and vast sales experience make him an ideal addition to our ever-growing company,” Nancy Pistorio, president of Madison. “His tenacity and resolve in achieving success coupled with his extensive knowledge of equipment finance will help our organization attain significant growth.”