HomeTrust Bank has appointed Robert “Rob” McCain III as senior vice president and market president for the Charlotte metropolitan area, effective March 31.

McCain will oversee the bank’s efforts to expand its presence in Charlotte, with a focus on growing commercial and treasury management market share and revenue. He reports to John Sprink, executive vice president of commercial banking.

“I am very excited to have Rob join the Charlotte team and the HTB family,” Sprink said. “He has a tremendous reputation and an impressive record of building teams and business in the Charlotte market, while exemplifying the cultural fundamentals that define HomeTrust Bank.”

McCain said he is honored to take on the role and values the bank’s emphasis on relationships and collaboration.

“Over recent years, HomeTrust has proven it is more than qualified to serve the needs of businesses in Charlotte, which has transformed itself into a hub of innovation and commerce,” he said. “I’m excited to bring my decades of experience in the Charlotte market to this opportunity.”

A native of the area, McCain said he takes special pride in working to establish HomeTrust as a strong community partner.

McCain has worked in Charlotte’s commercial banking sector since 1989, including roles as market executive and manager of commercial banking at First Citizens Bank and as line of business manager for commercial real estate lending in the Carolinas at SunTrust.

He holds a bachelor’s degree in business administration from the University of North Carolina at Chapel Hill and an MBA from UNC Charlotte. He is also a graduate of the School of Banking at Louisiana State University.

HomeTrust Bank, a North Carolina state-chartered financial institution founded in 1926, is the banking subsidiary of HomeTrust Bancshares Inc. As of Dec. 31, the company had $4.6 billion in assets and more than 30 locations across North Carolina, South Carolina, Tennessee, Virginia and Georgia.