Merchants Fleet, a company focused on innovative fleet solutions, entered a multi-year strategic partnership with Ridecell, a provider of fleet orchestration solutions.

Merchants Fleet has selected Ridecell and its Ridecell 360 fleet solutions with the goal of optimizing the management of its short-term fleet, enhancing operational efficiency and employee productivity to support its continued growth in the short-term leasing sector.

“At Merchants, our goal is to lead the fleet management industry through innovation and superior service,” Brad Burgess, interim co-CEO of Merchants Fleet, said. “By partnering with Ridecell, we’re able to streamline our operations and scale our short-term fleet like never before. Ridecell’s platform allows us to be more effective and efficient by helping us bring together data from multiple systems and enabling better decision-making. For instance, vehicle remarketing decisions. When a vehicle is offboarded, the system automatically tags it for resale or redeployment back into the fleet based on pre-configured rules, a process that was previously managed manually through spreadsheets. This level of automation not only reduces manual labor but also allows Merchants Fleet to quickly adapt to changing market conditions.”

The deployment of Ridecell technology is primarily focused on operational efficiency, reducing costs, improving asset utilization and employee productivity.

“Merchants Fleet is at the forefront of the mobility revolution, and we are thrilled to support their vision with our fleet orchestration technology,” Aarjav Trivedi, CEO of Ridecell, said. “Our platform is designed to integrate with existing systems and provide a unified view of fleet operations, helping Merchants optimize their processes and scale their fleet without the growing pains that typically come with expansion. Together, we’re setting a new standard for digital transformation in the vehicle leasing industry to meet the evolving needs of fleet customers.”

Looking ahead, Merchants Fleet and Ridecell are focusing on visionary advancements like on-demand vehicle rentals at stations, predictive maintenance powered by telematics and AI, live tracking for transportation functions and dynamic supply and demand management.