MetaBank, the parent company of Crestmark, is changing its name to Pathward.

To unite the company under a single identity following a series of acquisitions, MetaBank initiated a brand strategy review last year. The company will make certain changes immediately and fully transition to the name Pathward by the end of this calendar year, including the launch of a new brand identity and website.  The company will continue to serve its customers under existing brand names during the transition.

“Expanding financial access is too complex and important to be a part-time activity, which is why we’ve made financial inclusion for all the heart of everything we do,” Brett Pharr, CEO of MetaBank, said. “Pathward signals our commitment to removing barriers that prevent millions of Americans from achieving access to the financial system. Our new name serves as a constant reminder of the importance of creating a path forward for the unbanked, underbanked and underserved to help them achieve economic mobility.”

Meta Financial Group, MetaBank’s public holding company, will also be changing its name to Pathward Financial by the end of this calendar year.