Mountain Ridge Capital, an asset-based commercial finance company, officially launched. Backed with equity from Arena Investors, Mountain Ridge Capital will focus on originating, underwriting and managing asset-based commercial loans from $5 million to $30 million in commitment size.

Mountain Ridge Capital will provide asset-based revolver and term loans to lower middle-market businesses and utilize an industry-agnostic approach to consider advancing against all types of collateral. Mountain Ridge Capital will target lending to privately-held, family-owned and private equity-backed businesses requiring liquidity to support business transitions, including turnarounds, restructurings, acquisitions and changes in ownership or control.

Craig Winslow will lead Mountain Ridge Capital as president and chief credit officer. He has 23 years of experience creating working capital structures to help borrowers finance their liquidity needs, mergers or dividends to owners. Prior to launching Mountain Ridge Capital, Winslow spent 23 years at GE Capital, where he held various senior roles and underwrote and managed asset-based loans.

“Mountain Ridge Capital is thrilled to begin this journey — with the support from Arena Investors — as a customer-focused asset-based lender,” Winslow said. “Our unique approach to stressed and unstressed situations alike position us at an exciting and growing place in today’s lending market.”