Navistar Subsidiary Partners with Big Ten Conference

International Truck entered into a marketing partnership with the Big Ten Conference, making it the official equipment truck of the league and the Big Ten Network for the 2016 and 2017 football seasons.

“Just like the Big Ten Conference, the roots of International Truck are based in the Midwest,” said Mark Johnson, vice president of marketing at Navistar. “Both brands share many similar values, including a strong work ethic and legendary toughness. We are honored to be supporting the Big Ten Conference.”

As part of the relationship with Big Ten Network and conference rights partner Learfield’s Big Ten Sports Properties, International DuraStar will be the featured equipment truck on the inaugural BTN Tailgate show on Big Ten Network this fall. The truck will be featured in live shows at regular season conference match-ups as well as at the 2016 Big Ten Football Championship Game in Indianapolis. Additionally, International Truck will receive a media schedule throughout the season across Big Ten Sports Properties and BTN platforms.

“On behalf of Big Ten Sports Properties and BTN, we are excited to welcome International Truck as a Big Ten Conference corporate partner,” added Scott Bailey, general manager of Learfield’s Big Ten Sports Properties. “International Truck’s authentic connection as the official equipment truck for BTN Tailgate illustrates one of the many various ways that their products play an integral role in helping Big Ten businesses, campuses and communities thrive.”

Navistar International Corporation is a holding company whose subsidiaries and affiliates produce International brand commercial and military trucks, proprietary diesel engines and IC Bus brand school and commercial buses.

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