North Mill Equipment Finance launched a new company logo in support of the company’s ongoing evolution.

The new logo is rendered with just the first letters of the company’s official name (NMEF). Other brands have assumed the same naming convention, including KPMG, BASF and HSBC.

The company’s previous logo included a compass embedded in the company name. North Mill Equipment Finance’s leadership team decided to keep the compass as a primary element of the new logo given the significance it represents, as the word “compass” stems from Latin words meaning “to travel” or “step together.”

“What better way to signify the synergistic relationship between our company and the referral agents with whom we rely on and partner with each day,” David Lee, CEO of North Mill Equipment Finance, said.

The brand refresh lines up with North Mill Equipment Finance’s transformation since 2018 from a small-ticket lender focused on challenged credits in the OTR space into a $500 million mid-ticket finance lender that services customers in the “A” to “C” credit range and accommodates multiple asset categories, ranging from construction to franchises.

However, the company’s commitment to the referral agent community remains, as North Mill Equipment Finance’s distribution channel is limited to equipment finance brokers only.