­North Star Leasing added Wilbur Hooks in the role of senior business development program manager.

Hooks bring more than 30 years of experience to North Star Leasing, having worked with a number of significant lenders in the equipment financing industry, including General Electric, Case New Holland Capital, AT&T and Key Equipment Finance. Most recently, Hooks was the business development program manager for Marlin Leasing.

“Wilbur’s proven track record of developing, fostering, and maintaining strong relationships with vendors, dealers and manufacturers will help strengthen our position as a leader in the financing industry,” Dan Feeney, CEO of North Star Leasing, said. “We’ve been growing both our team and reach across the country, and Wilbur will be a key leader in building and strengthening those relationships and adding new ones.”

Based in Atlanta, Hooks will be responsible for expanding North Star Leasing’s stable of vendors, who provide a wide selection of equipment in industries as diverse as brewing, food service, printing, manufacturing, pet services, logistics and transportation, among others.

“North Star Leasing’s commitment to delivering the products needed to help businesses reach their full potential is impressive, and I can see why they have been helping businesses grow for over 40 years,” Hooks said. “I look forward to helping the team provide the equipment our customers need to drive their expansion plans.”