Northteq, a software solutions provider for the commercial lending and equipment finance industries, entered a partnership with syndication software provider Syndifi. Northteq will enable Syndifi’s online syndication platform to integrate with Salesforce.com, a cloud computing service-as-a-software (SaaS) company that specializes in customer relationship management. The integration will accelerate and automate the user experience for Syndifi clients.

“Salesforce has become a leading origination platform for the equipment finance industry,” Dan Michalek, CEO of Syndifi, said. “Enabling Syndifi clients to create and send deals to our platform from Salesforce automatically will produce a seamless syndication experience.”

The first phase of the multi-layered integration will allow sellers using Syndifi’s platform to transfer deal information and data from Salesforce to Syndifi without having to manually rekey information. The integration will share status updates on both platforms.

“Our goal is to simplify lending,” Kristian Dolan, CEO of Northteq, said. “As such, we need to create a frictionless process for lenders to syndicate deals. Enabling our clients to send deals via a button click to the Syndifi platform creates this seamless user experience.”