Onset Financial recently hosted its fourth annual Onset Gives Winter Gala at The Grand America in Salt Lake City. The event was held in honor of those affected by breast cancer, with a focus on awareness and early detection.

During the event, Onset Financial announced the return of Intermountain Healthcare Mobile Mammography to Onset’s campus in Draper, UT, making it even easier to access the tools necessary to detect breast cancer in its earliest stages. Additionally, to help spread awareness, Onset announced a billboard campaign highlighting the benefits of annual screening mammograms. To help fund these efforts, Onset is accepting donations at OnsetGives.com.

“The impact that these billboards have is nearly impossible to quantify,” Justin Nielsen, founder and CEO of Onset Financial, said. “But I think we can all agree that if we can help save even one life, it will be worth it. You can’t put a price on that.”

“Early detection of breast cancer increases the odds of survival by 40%,” reads the announced billboard that will be shown along I-15 in Salt Lake City. “Call for a screening appointment today.”

All of the proceeds raised throughout the gala and beyond will be used to cover the costs of displaying the billboards, with enough money already donated to keep them up for nearly 18 months.

The gala provided dinner and entertainment from comedian Brian Regan to 800 guests. The pinnacle of the evening focused on Justin Nielsen’s sister, Janel, who was diagnosed with breast cancer in late 2020. Her diagnosis prompted Onset’s emphasis on fighting breast cancer throughout 2021. In addition to a heartwarming video in which Janel Nielsen shared her story — from diagnosis through recovery — she took the stage to speak. “This time it was Justin’s little sister. Next time, it could be someone that you know and love,” Janel Nielsen said, encouraging anyone eligible to receive their yearly screening mammogram, citing that one in six women will be diagnosed with breast cancer.