Orion First Provides Servicing to ApplePie Capital

Orion First has begun servicing contracts for ApplePie Capital.

Based in San Francisco and led by CEO and co-founder Denise Thomas, ApplePie Capital is a lender dedicated to the franchise industry. The company provides transaction sizes ranging from $100,000 to $5 million. ApplePie’s core loan product is designed for franchise brands and their franchisees.

ApplePie sought out a partnership that would enable it to continue to grow its portfolio and provide a higher level of service. It also wanted complete, accurate and timely information on its portfolio.

“What we found in Orion are quality people who are engaged in the sales process and who we think will work well with our team and our franchisee clients,” Thomas said. “They clearly grasp ApplePie’s needs, know the marketplace and share our focus on high-touch customer service.”

Servicing needs have grown more complicated for originators during the COVID-19 pandemic, with more scrutiny needed on individual accounts and more access needed to evaluate data.

“We’re honored that ApplePie is willing to entrust their customers to our care,” Quentin Cote, executive vice president of Orion First, said. “Our focus, attention and technological tools gave them confidence that we were the right fit for the job. Our mission is to provide a satisfying customer experience, and it’s clear to us the level of attention and care ApplePie has for its customers. We share a customer-oriented strategy.”

Like this story? Begin each business day with news you need to know! Click here to register now for our FREE Daily E-News Broadcast and start YOUR day informed!

Leave a comment

View Latest Digital Edition

Terry Mulreany
Subscriptions: 800 708 9373 x130
Susie Angelucci
Advertising: 484.459.3016

View Latest Digital Edition

Visit our sister website for news, information, exclusive articles,
deal tables and more on the asset-based lending, factoring,
and restructuring industries.