Peterson Named Monitor’s Leader of the Year at Converge 2024

Brad Peterson, CEO of Channel, was named Leader of the Year at Converge 2024, a two-day conference, workshop and gala event hosted by Monitor. This recognition speaks to Peterson’s widely respected approach to leadership, its impact on his team and his legacy of invaluable contributions to the equipment finance industry.

As co-founder, Peterson has been a driving force behind Channel’s success, inspiring camaraderie and innovation throughout its 15 years in operation. His management style centers upon integrity, empathy and strategic vision. Intensely focused on nurturing relationships and empowering emerging talent, Peterson exemplifies the kind of leadership that defines Channel.

“One of the most inspiring discoveries in joining Channel has been the organization’s deeply human-centric leadership approach,” Rob Ceribelli, president of Channel, said. “Brad’s dedication to growth and progress is evident in his hands-on involvement in the company’s onboarding program and strategic investments in team and leadership development. I am honored to congratulate him on this well-earned recognition from Monitor.”

“Brad’s servant leadership has distinguished him throughout his career,” Adam Peterson, managing director and co-founder of Channel, said. “He has consistently prioritized the success of others, cultivating valuable relationships with respect and consideration for everyone he meets. Whether interacting with family, friends, partners, customers or employees, Brad maintains an unwavering dedication to supporting those around him. His recognition by Monitor as Leader of the Year is a well-earned acknowledgment of his exceptional leadership.”

Constantly seeking to advance the equipment finance industry, Peterson has been an active member of industry associations like the Equipment Leasing & Finance Association, the National Equipment Finance Association and the American Association of Commercial Finance Brokers throughout his career. He regularly demonstrates his commitment to the industry’s evolution by participating on boards, panels and conferences, among other initiatives.

“Brad’s genuine care for team member success is appreciated at Channel and, personally, his belief in my abilities and encouragement have been transformative,” Cindy Fleck, managing director at Channel, said. “I’m grateful for his lasting influence, leadership, mentorship and friendship. That Brad would be selected as Monitor’s Leader of the Year comes as no surprise and he is incredibly deserving of this honor.”

Peterson was proud to be part of an equally impressive and deserving group of nominated peers for this award, including:

  • Miles Herman, president and chief operating officer, LEAF Commercial Capital
  • Brian Holland, president and CEO, Fleet Advantage
  • Kyin Lok, CEO, Dext Capital
  • Nancy Robles, president, Eastern Funding

Through Channel’s extensive growth, Peterson’s continuity in leadership has nurtured a hyper-connected culture that prioritizes its people, innovation and respect to ensure every team member is a valued contributor to Channel’s vision and collective success.

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