Jason Price was named president of GrowthFunding Equipment Finance, the newest division of People’s Intermountain Bank.

Price’s career spans more than 25 years of banking experience covering both consumer and commercial credit lending. His experiences as a loan officer, assistant vice president, district manager, vice president, regional manager, division manager, senior vice president and director have helped prepare Price for his new role.

“I couldn’t be more excited about starting this new division of the bank,” Price said. “I love meeting and working with new people, helping people achieve their dreams and being involved with local communities. That’s what banking is all about to me.”

Prior to joining Bank of American Fork, a division of People’s Intermountain Bank, and subsequently GrowthFunding Equipment Finance, Price was president and CEO of Prime Alliance Bank in Woods Cross, UT. While there, Price and his team developed a successful full-service leasing operation to serve the community.  He was involved in managing Prime Alliance Bank through the recession.

GrowthFunding Equipment Finance is an equipment finance company based in Salt Lake City with multiple business channels.