Production Resource Group changed the name of its equipment rental brand from VER to PRG Gear. With this move, all the company’s business units will operate under the PRG brand name.

PRG completed its acquisition of VER in August 2018. In 2019, VER’s camera division fully integrated into PRG’s service offerings for the TV, film and broadcast industries. However, the VER brand name was retained for the equipment rental business.

“The moment is right for us to become in name what we are in fact: one company with a singular focus on service, innovation and a passion for our customers’ success,” Jere Harris, chairman and CEO of PRG, said. “Working through the most challenging period in memory, we have shown the industry what we can accomplish together. Our most successful new offerings have been the result of cross-market insight, innovation and collaboration.”

Since its acquisition by PRG, VER has been the exclusive rental provider of the company’s proprietary technology. PRG has more than 250 patents with R&D centers around the globe. PRG Gear customers have access to technologies from PRG, including a suite of new technologies developed for safe production on the COVID-19 landscape, ranging from at-home livestreaming kits to temperature scanners and drive-in packages.

“What doesn’t change is our focus, which is solely on the rental of equipment by production professionals who use it to create solutions for their clients,” Manus McHugh, president of North American markets for PRG, said. “They will work with the same agents they’ve come to know at VER, dedicated to their projects and already acquainted with their accounts.”

PRG Gear branding will be phased in, beginning with digital and social media assets, including VER’s ‘request a quote’ online tool. If customers call VER or visit ver.com, they will be redirected to PRG Gear.

PRG is a provider of entertainment and event technology solutions with an inventory of rental production equipment.