Quality Leasing rebranded to Quality Equipment Finance after a sustained period of record growth and a campaign to realign and reaffirm the company’s brand and positioning.

Quality Leasing saw staff growth; restructured operations and management in its Carmel, IN headquarters and several satellite offices; and several new technologies. With a significant 63% growth in year-over-year funding volume reported through Q3/22, the company added experienced executive leadership from the industry and additional sales consultants.

During this growth, Quality has been developing new technology, refining its underwriting process and making its financing programs ever more competitive. It celebrated its 65th anniversary earlier this year by rolling out EZ-Q, a new application-only program for transactions up to $150,000.

“We are constantly fine-tuning our newest tech platforms to make deal submissions easier, credit decisions faster and funding processes smoother for everyone involved,” G. Paul Fogle, CLFP, managing director at Quality, said. “We wanted our brand to better reflect our position in the market.”

Quality partnered with the growth-focused marketing agency Sands Costner to work on the rebranding. The company itself uses equipment finance agreements as its primary financing method, a major factor in the renaming. Quality now boasts a new website, new logo and a focused mission: to invest in the success of small businesses with fast and fair commercial equipment financing.

“Sands Costner helped us clarify our position and reaffirm our commitment to our customers,” Fogle said. “We’ve experienced significant growth for some time and our programs and offerings have expanded and evolved to be more robust than ever. We haven’t forgotten that this is all about the people we empower to do big things all over the country. Our dependability and human touch are still our hallmarks.”