Joseph Upson joined Reich Bros Structured Finance (RBSF) as head of Business Development. In this role, Upson will be responsible for overseeing the division’s business development efforts, including developing and growing its customer base and implementing and executing its sales and marketing initiatives.

RBSF provides capital to companies across a wide range of industries, including agriculture, construction, energy, food and beverage, healthcare, industrial, manufacturing, mining, pharmaceuticals, technology and transportation. Secured by equipment and real estate, Reich Bros provides lower to upper middle-market businesses loans and leases ranging in transaction size from $1 million to $30 million.

Jordan Allen, principal of Reich Bros Structured Finance, said “We are excited to add Joe to our growing team. We have known Joe a long time and admire his knowledge of the industry. He brings to his new role a deep understanding of the dynamics of fixed asset financing. Joe has over 30 years of lending experience and a proven record of working with borrowers to meet their needs. He also has extensive relationships with other capital providers and has forged mutually beneficial relationships. We are confident in Joe’s ability to lead our business development efforts.”

Commenting on his appointment, Upson stated, “Reich Bros Structured Finance is well known in the industry for delivering innovative capital solutions and exceptional service to a wide range of industries. In this new role, I will leverage my experience and asset financing expertise, as well as the deep lending relationships built over my career to generate results and to further grow the portfolio. I look forward to taking on the opportunity and working with the exceptional team at RBSF.”

Reich Bros works with its industry-leading financial partners including asset-based lenders, factoring groups, mezzanine lenders, turnaround consultants and investment banks to deliver financial solutions for clients seeking additional liquidity.