Rinaldi Advisory Services (RAS), an advisory firm in the equipment leasing and finance industry, added Liz Rinaldi to its team as senior vice president. A proven professional in the vendor program sector of the leasing industry, Rinaldi brings her wealth of experience and fresh perspectives to the firm.

“I am thrilled to welcome Liz to RAS,” Bob Rinaldi, president and founder of RAS, said. “Her expertise and vision align perfectly with our mission to prepare independent leasing companies for high-premium exits and strategic growth and to assist banks in diversifying their commercial and industrial asset portfolios.”

Liz Rinaldi is a rising star in the industry and a member of the Rinaldi family. She is the niece of B. Rinaldi and the daughter-in-law of Vince Rinaldi, a legendary figure in the leasing industry.

While Liz Rinaldi represents both the next generation and natural progression for RAS, B. Rinaldi will continue to lead the firm, actively consulting with industry clients and industry trade associations.

Liz Rinaldi’s experience in the vendor program sector uniquely positions her to connect with the next generation of leaders in the leasing industry. As younger professionals are moving into upper management roles, Liz Rinaldi’s insights and talents are set to bridge the gap, delivering the exceptional benefits that RAS is known for. As the market evolves, her presence will further strengthen the firm’s ability to guide clients through the complexities of building high-value exit-ready companies.

“What I have always loved about the vendor finance industry is the collaboration between different industry sectors to advance services that helps businesses grow and thrive,” Liz Rinaldi said. “I am incredibly excited and humbled to enter this new phase of my career, working alongside and learning from this incredible group of industry experts that Bob has brought together. Bob’s prowess and positivity is infectious, and I am eager to contribute my unique perspectives to the team.”

Liz Rinaldi’s abilities will allow her to drive the firm forward and expand its reach to newer generations. Her role as a young professional and a woman in the industry allow her to offer unique benefits and perspectives that resonate with emerging leaders.